Johnnie Walker x Callum Turner

Johnnie Walker was looking to reposition its top-shelf whisky as a bottle you can open anytime, and not just save for special occasions. With this in mind, the brand introduced a new ambassador, Callum Turner, along with a story about the moments behind the milestones, and progress over perfection.

Collaborating with MA+ agency, I shaped this story rooted in Callum Turner’s authentic background as self-made leading man.