Concept & Copy

As a creative and copy director at Coach, I oversaw the development of storytelling and copywriting for all channels you can possibly think of! Including some pretty fun content series and campaigns.

As a freelancer, I’ve worked with brands like Shinola, Johnnie Walker and Frida on creative concepting (forthcoming!) and scripting. To hire me for stuff like this, let’s chat: king.carianne@gmail.com.